By: Cord Himelstein, vice president of marketing and communications at HALO Recognition
The millennial generation changed almost everything about how we define the employee experience and how we approach employee rewards and recognition. It was the first generation to fully embrace the social media revolution, shaping how people communicate, celebrate, collaborate and serve their communities.
We have dubbed the generation after millennials “Gen Z” for the purposes of this article, but the folks in the business of naming generations have yet to decide what to call them. Gen Tech, Gen Wii, Net Gen, Digital Natives, Plurals, Centennials, the Homeland Generation, and iGeneration have all been suggested at some point, and they are all valid. The important thing to remember is they refer to the generation born between 1997 and 2012, meaning many of them are just now entering the workforce.
So what does Gen Z want to get out of work? Several studies have been published that tell us some interesting facts. In short, the attributes and associations that defined millennials have carried over to their successors and are even more prevalent. Here are some highlights: