KEY STRATEGIES
Support the election of business-supportive people to local office:
- During City Council election cycles, communicate the economic and business positions of the candidates to Chamber members and the public.
Enhance support of residents for business by implementing a dynamic, comprehensive communication campaign:
- Develop research-based messaging that resonates with local residents.
- Maintain direct, ongoing communication with the public that emphasizes the importance of business to a strong quality of life.
- Upgrade communications assets like FortCollinsWorks.com and CitizensforaSustainableEconomy.com, along with social media channels.
- Continuously strengthen the Chamber’s public contact database.
- Expand communication via diverse avenues: person-to-person, earned media, traditional media, mail, digital media and social marketing.
Strengthen the Chamber’s ability to conduct policy and fiscal analysis to proactively impact city government policies:
- Conduct a situation assessment study to identify issues that will affect Fort Collins area businesses over the next few years.
- Prepare and implement strategies to effectively address each key issue.
